New website. Old URLs and links stay.
When a website is rebuilt, Google hits and links are often lost because old addresses suddenly lead nowhere. We carry your existing URLs and backlinks cleanly into the new site, so what your old site has built up does not break.
Example. We record your real addresses during the inventory.
What must not be lost in a relaunch.
Over the years your old website has collected URLs, Google hits and links from other sites. That is capital. A relaunch without a plan throws it away.
URLs
Every old address gets a target: keep it, redirect it with a 301 to the matching new page, or remove it deliberately.
Backlinks
Links from other websites stay valid and lead on to you instead of to an error page.
Technology
The new site is fast, mobile-friendly, multilingual and has current structured data, ready for Google and AI searches.
What we do for you.
- InventoryWe record all URLs, pages, images, documents and backlinks of your old website.
- Redirect planFor every old address we decide where it leads. Directly, without chains.
- New build or overhaulDesign, mobile view, speed, languages and structured data up to date.
- Titles and headingsImportant pages keep their proven titles and headings where it makes sense.
- Testing before launchAll redirects are checked before the new site goes live.
- Follow-up after launchWe watch error pages and indexing and keep the redirects for at least a year.
How we can do it.
In both cases your old URLs and links are kept.
If you order a new website from us (Motion or Motion + Booking), carrying over your old URLs and backlinks is part of it.
We modernise the technology, speed, structure and structured data of your current site. This is an add-on for an extra fee, price on request.
We work wherever you are.
- Everything onlineWe coordinate by WhatsApp, email and video call. You do not need to be on site, not even on holiday.
- Several locationsWe ourselves work from Germany, Poland, Georgia, Panama and Montenegro.
- Any country with internetWe look after clients wherever there is internet, in English, German, Polish or Montenegrin.
How we work.
- Inventory
Record all URLs, pages and backlinks.
- Plan
Set the target for every address.
- Build
Design, technology and content.
- Test
Check redirects before launch.
- Launch and follow-up
Monitor and improve.
What a relaunch can and cannot do.
Rankings can change after a relaunch. We limit the risk through planning, testing and follow-up, but we cannot guarantee it.
For sites running on a closed website-builder system there may be limits with addresses. We tell you beforehand.
What we guarantee: a clear plan, clean redirects and honest advice.
The scope, languages and technology of your website determine the price. After reviewing it you receive a written quote.
FAQ about website relaunch.
Will I lose my Google rankings?
With a plan, clean redirects and follow-up we limit the risk strongly. There is no guarantee, and short fluctuations after launch are possible.
What is a 301 redirect?
A permanent redirect from an old address to a new one. Visitors and Google land on the matching new page.
What are backlinks?
Links from other websites to yours. They are an important trust signal and should not lead nowhere after a relaunch.
What does a relaunch cost?
It depends on scope, languages and technology. After reviewing your website you receive a written quote.
Does it work if my site runs on WordPress, Wix or similar?
Usually yes. We check how content and addresses can be carried over. With closed systems there may be limits, and we tell you beforehand.
Do I need to be on site?
No. Everything runs online, by WhatsApp, email and video call.
So that what you built is not lost.
Message us on WhatsApp. We look at your old website and tell you honestly what is possible.