A custom website: explained simply.
A website is your business’s shop window on the internet. Here you learn, without jargon, what “custom” means and what you get from it.
By Patryk Awierianow ·
A custom website is designed and built only for your business, not clicked together from a template. It loads fast, looks good on a phone, exists in several languages and leads visitors to an enquiry.
What does “custom” mean?
Think of a suit: you can buy it off the rack or have a tailor make it. The off-the-rack one fits somehow, the tailored one fits you. Websites work the same way. A template gives you a ready-made pattern. A custom website is built around your business, your brand and your customers.
Why many websites bring no customers
- Nobody finds them. Without clean technology, text and structure, the site does not show up on Google. How that works is explained in the article on SEO.
- Tiresome on a phone. Most visitors come on a smartphone. Slow or shifting pages lose them within seconds.
- Only one language. Montenegro lives from visitors from all over the world. Offering only one language gives away a large part of your customers.
What your new website brings
Designed for your business. You see the design before we build.
Designed for the smartphone first, then for tablet and computer.
Clean structure, own titles and fast loading.
Every language has its own address.
Clear paths to WhatsApp, phone, email or form.
Encrypted connection and, if you wish, ongoing care.
A few terms you may have heard: Responsive means the site adapts to the screen size. HTTPS is the encryption of the connection, shown by the padlock in the address bar. Structured data are details in the background that search engines read. And an enquiry is the moment a visitor becomes a customer.
How your website is made in five steps
- 01Conversation
We get to know your business, your customers and your goals.
- 02Structure and copy
We plan pages, content and the search terms customers use to find you.
- 03Design
You see early on how the site will look and decide together with us.
- 04Build
We build the site fast, securely and multilingual.
- 05Launch and Google
The site goes live, is submitted to Google and we show you everything.
Who is it for?
- Restaurants and cafés: menu, photos, reservations and the way to the table.
- Hotels and apartments: rooms, location, enquiries and direct booking without detours.
- Practices and clinics: services, team, appointments and trust at first glance.
- Trades and services: past work, service area and quick enquiries.
- Retail and shops: products, branches and, if you like, an online shop.
- Tourism providers: tours, dates and booking requests in several languages.
There are two packages: Motion, a website with a film on the first screen, and Motion + Booking with a booking calendar. What they cost is on the prices page and in the cost guide. Examples to open are in the showcase.
Terms in this article
Explained simply, without jargon.
- Responsive (mobile view)
- The website adapts automatically to the screen size and looks just as good on a phone as on a computer. We build for the phone first because most visitors are there. More
- SEO (search engine optimization)
- The work of making Google understand your website better and show it more often. It is not a trick but regular work on technology, content and trust. More
- Multilingual
- The website exists in several languages, each with its own address, so guests and Google find the right version. More
- Structured data
- Extra details in the background of your website that programs can read, for example business name, services and opening hours. People do not see them, search engines and AI searches do. More
- SSL / HTTPS
- The encryption between visitor and website. You recognise it by the padlock in the address bar. Without it, browsers warn people about your site. More
- Conversion (enquiry or booking)
- The moment a visitor does something useful for you: enquires, calls, books. A good website makes that step easy. More
Frequently asked questions
Do I need technical knowledge?
No. We take care of the technology and show you how everything works.
Who owns the website?
You do. Domain, content and access belong to you, and you can change partner at any time.
How long does it take?
It depends on the package: Motion is ready in 2–3 weeks, Motion + Booking within a month.
More on this: matching pages and projects
Interested? Just write to us.
If you are interested, just write to us: on WhatsApp or by email. We reply quickly and explain everything in plain words.