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SEO explained simply: be found better on Google.

When someone searches for your service, your business should be near the top without you paying for every click. Here is how that works.

By Patryk Awierianow · 23 October 2026

SEOKeywordBacklink

In short

SEO means we set up your website so Google understands it better and shows it more often. It is not a trick but regular work on technology, content and trust. First results usually show after 2–3 months. Nobody can guarantee first place.

What Google actually does

Google is like a very well-read librarian. Whoever asks a question gets a list of pages that fit best. For your site to be high on that list, the librarian has to be able to read it easily, find its content fitting and trust it.

hairdresser Bar

[your-company].me[Your company] · Hairdresser in Bar

Appointments, prices, directions

[company-b].me[Company B] · Hair salon

Opening hours and services

[company-c].me[Company C] · Hair studio

Request an appointment

Example (illustration): the goal of SEO is for your business to rank high in the list. The result depends on industry, competition and time.

Three things Google looks at

1. Technology

A fast site, clean structure, the right titles and descriptions. Google must be able to read every page easily.

2. Content

Text and articles with the terms your customers really type into Google.

3. Trust

A Google profile, reviews and links from other websites show Google that you are credible.

Technology, content and trust: the three pillars of SEO.

Technology includes loading time: people who wait too long leave. For content, keyword research helps, finding out which keywords customers really use. For trust, backlinks count, recommendations from other good websites, and your Google Business Profile.

What we do every month

Technical check and fixes: speed, errors, titles, descriptions and structure
Keyword research: what your customers search for and in which language
Text and articles: new content that answers your customers’ questions
Google Business Profile: matched with the website, with services and posts
Backlinks: recommendations from other good websites
Monthly report: you see clearly what we did and what has changed

01Analysis · week 1
We check website, competition and search terms.
02Fixes · month 1
Technology, titles, descriptions and Google profile.
03Content and links · every month
New text and recommendations from other sites.
04Report · every month
What was done, positions and visitors.

How SEO works at Alavija.

SEO or ads?

Ads

Bring visitors from day one

You pay for every click

Stop when the budget ends

SEO

Takes longer, first results usually after 2–3 months

You do not pay per click for visitors from Google

Keeps working and grows with every month of work

Ads and SEO complement each other. The combination is often best.

More about paid ads is in the article Google and Meta ads. If you need quick results, we combine SEO with ads on Google. And if you also want to be named in answers from ChatGPT and similar, GEO helps, which builds on SEO.

Honestly: nobody can guarantee first place on Google, not even us. SEO is a marathon. That is why we also use guerrilla tactics: clever, quick measures that bring visibility and enquiries without a big budget, always according to your goal. What we promise: regular work, a clear monthly report and honest advice.

The levels and prices of SEO support are on the prices page, the service itself under SEO.

Terms in this article

Explained simply, without jargon.

SEO (search engine optimization): The work of making Google understand your website better and show it more often. It is not a trick but regular work on technology, content and trust. More
Keyword (search term): The word or phrase a customer types into Google, for example “hairdresser Bar”. Keyword research finds out which terms your customers really use. More
Backlink: A link from another website to yours. For Google it is like a recommendation: the better the recommending site, the more it counts. More
Google Business Profile: Your entry on Google Maps and in search, with address, opening hours, phone, photos and reviews. The profile itself is free at Google. More
Loading time: The time until a page is visible. People who wait too long leave. Google pays attention to it too. More