GEO explained simply: when ChatGPT and co. name your business.
More and more customers ask an AI instead of Google. Here you learn without jargon what GEO is, what it brings and what it cannot do.
By Patryk Awierianow ·
GEO makes sure AI searches such as ChatGPT, Perplexity or Google find your business and name it correctly. It builds on SEO and is not magic: we create the conditions, whether an AI names you is decided in the end by its provider.
Why this matters now
People used to type a few words into Google and get a list of websites. Today they ask an AI a whole question and get a ready-made answer. The AI often names one or two businesses. Whoever is named there gets the enquiry.
[Your company] builds custom websites for businesses in Montenegro, in three languages and with clear prices.
What is the difference to SEO?
SEO makes sure Google shows your site high in the list. GEO makes sure an AI names your business in its answer. Both read the same websites, which is why GEO builds on SEO.
The three building blocks, explained simply
1. Findable: the shop window
The site is fast, cleanly built and readable for the programs of AI searches. We check access, structure and structured data: may search programs read the site, and is nothing blocked by accident?
2. Quotable: the clear answer
An AI gladly takes clear, short answers to real customer questions. That is why we write questions and answers, comparisons and explainers, with figures and dates, so statements are easy to pick up.
3. Credible: the recommendation
The same business description everywhere, clean entries on other websites, your Google Business Profile and real reviews. An AI trusts what several sources confirm.
What we do every month
- AI visibility audit: we ask ChatGPT, Perplexity and Google real customer questions and check whether and how your business is named
- Question research: which questions your customers ask and where you are still missing
- Content as question and answer: FAQs, comparisons and explainers that can be quoted directly
- Structured data and business profile: machine-readable details on business, services and prices, matched with your website
- Checking access for AI programs
- Sources outside your site: entries in directories and other trustworthy sources, without bought reviews
Honestly: nobody can guarantee that an AI names your business, not even us. We do not buy reviews, invent references or place mentions under a false name. The systems detect that and it harms you. What we promise: regular work, a clear monthly report and honest advice.
GEO is only available as an add-on to SEO support, because the two build on each other. The service is under GEO and AI visibility, the prices on the prices page.
Terms in this article
Explained simply, without jargon.
- GEO (Generative Engine Optimization)
- The work of making AI searches such as ChatGPT, Perplexity or Google find your business and name it correctly. GEO builds on SEO. More
- SEO (search engine optimization)
- The work of making Google understand your website better and show it more often. It is not a trick but regular work on technology, content and trust. More
- AI search
- A search that does not just show a list of links but writes a ready-made answer and names its sources, for example ChatGPT, Perplexity or Google’s answers. More
- Structured data
- Extra details in the background of your website that programs can read, for example business name, services and opening hours. People do not see them, search engines and AI searches do. More
- Google Business Profile
- Your entry on Google Maps and in search, with address, opening hours, phone, photos and reviews. The profile itself is free at Google. More
Frequently asked questions
Do you guarantee ChatGPT will name us?
No. The providers decide that. We improve the conditions and show every month what has changed.
Do I need SEO for this?
Yes. GEO builds on a good website and on SEO. That is why GEO is only an add-on to SEO support.
When do I see results?
It depends on industry and competition. As with SEO, expect several months.
More on this: matching pages and projects
Keep reading
What Google checks and what we do about it.
Read →Address, opening hours, photos, reviews.
Read →Technology, security and being up to date.
Read →Interested? Just write to us.
If you are interested, just write to us: on WhatsApp or by email. We reply quickly and explain everything in plain words.