Guides · Hospitality and apps

Projekt X: your social media agency in one app.

Social media is a full-time job, and you already have one. Projekt X takes a large part of it off you. Here is how.

By Patryk Awierianow · 23 October 2026

Social mediaReel / short videoReach

In short

Projekt X creates videos, captions and hashtags, publishes on Instagram, TikTok and YouTube, answers messages, connects your online shop on request and learns from every post what works with your customers. You decide how much the app does on its own.

Social media is a full-time job

No time. Finding ideas, filming, editing, writing, posting: that eats exactly the hours your business needs.
No system. You post when there is time. Without a plan there is no consistency and therefore no results.
Messages stay unanswered. Every enquiry left unanswered is a customer who books or buys somewhere else.

How Projekt X works

You supply the material, the app does the rest. A run looks like this:

01Upload material
You upload photos, clips and a few details and pick your goal.
02AI writes the content
Projekt X writes the hook, script, caption and matching hashtags.
03Video is edited
Your material becomes a finished vertical video with text on screen.
04Published automatically
The video goes out on Instagram, TikTok and YouTube, as planned in the calendar.
05Messages answered
Comments and direct messages are answered, on request only after your approval.
06Learns and improves
Projekt X compares every video with the previous ones and keeps what worked.

From a photo to a video that learns from its results.

The special part: the app learns. From every reel and post it derives rules that go into every new post, for example: put the key message in the first two seconds, show large subtitles or post at the best time.

You stay in control

Manual

You do everything yourself, the app supports.

With approval

Recommended to start: Projekt X prepares, you approve.

Fully automatic

Projekt X publishes and replies on its own.

You decide how much Projekt X does itself and can switch at any time.

Connecting your online shop

As an add-on package you can connect your online shop through an open interface, for example Shopify, Instagram Shop or TikTok Shop. Product catalogue and sales figures then flow into the app, orders are processed, and the app answers questions about delivery status or returns with real order and shipping data.

Who is Projekt X for?

Restaurants and cafés: daily dishes as video, reservation questions answered automatically
Hotels and apartments: rooms, views and surroundings as content
Tourism and tours: show experiences before the guest books them
Online shops: product videos, orders and customer service
Services and trades: before and after, customer questions and behind-the-scenes
Beauty, fitness and studios: show results and fill appointments

More about the technology behind the videos is in the article AI video and content, the big picture of the management in the article Marketing agency. You find the app under Projekt X. For prices and availability we advise you personally.

Terms in this article

Explained simply, without jargon.

Social media: Networks such as Instagram, TikTok and Facebook where businesses share posts, reels and stories and get in touch with customers. More
Reel / short video: A short vertical video shown on Instagram, TikTok, Facebook or YouTube Shorts. Usually 15 to 60 seconds long. More
Reach: How many people have seen your posts or ads. Reach alone is not revenue, which is why we look at enquiries. More
Interface (API): A connection through which two programs exchange data, for example your booking and your calendar. More