Ares: The god of war who defends your Amazon ad budget day and night.
The name says it all: in Greek mythology, Ares is the god of war. Our system Ares runs your Amazon ads automatically, pulls the emergency brake when stock runs out and finds search terms that sell. You set the goal, Ares handles the routine. Ares is still in development.
By Patryk Awierianow ·
Ares is our current project: a system that runs Amazon advertising automatically and protects the ad budget. It is meant to set bids by clear rules, find search terms that sell, exclude unsuitable ones, slow ads when stock runs out or the Buy Box is lost and align everything with profit. Ares is in development. If you want to stay in the loop, have yourself put on the waiting list.
Where Amazon ads burn money
Anyone selling on Amazon knows it: the ad budget runs around the clock, but nobody can check every hour. These are the places where money often disappears without return:
- Ads for products that are not available. If an item is sold out or another seller holds the Buy Box, clicks cost money and the order goes nowhere.
- Search terms that get clicks but no sales. They keep running unnoticed until somebody excludes them.
- Bids nobody keeps up. With hundreds of search terms, manual work inevitably falls behind.
- Looking only at clicks. An ad can look good and still bring no profit if margin and total revenue are not counted.
Example (illustration, no promise): A product is unavailable for three days. The ads keep running and pay for every click although nobody can buy. Ares is meant to notice this and slow the ads until the product is available again.
Your benefits at a glance
Ares is meant to take over the routine: adjusting bids, sorting search terms, applying changes.
Every decision follows fixed rules. You can understand why something was changed.
An emergency brake when stock runs out or the Buy Box is lost, and unsuitable search terms are dropped.
Why the name Ares?
In Greek mythology, Ares is the god of war. The name fits the job: your ad budget is your territory, and Ares is meant to defend it against waste day and night. That is an image, not a promise of results.
What Ares is meant to do
- Bids by clear rules. Every change follows fixed, traceable rules. No gut feeling and no black box.
- Search terms that sell. Ares is meant to find terms that bring orders and add them to the ads on purpose.
- No money for the wrong terms. Search terms that only cost clicks but sell nothing are excluded (negative keywords).
- Emergency brake when stock runs out or the Buy Box is lost. If a product is unavailable or the Buy Box is lost, ads are meant to slow down automatically so no budget runs into nothing.
- Spotting oddities on the product page. If something changes on the product page that makes ads less sensible, Ares is meant to notice.
- Profit, not just clicks. Margin, ad costs and TACoS feed into the decisions.
- Reliable with many changes. Even large numbers of adjustments are meant to run cleanly and in order, across many products and accounts.
- 01Observe
Ares keeps an eye on the ad data and the state of your products.
- 02Assess
Every figure is measured against profit, not just clicks.
- 03Adjust
Bids and search terms are adjusted by fixed rules.
- 04Protect
When stock runs out or the Buy Box is lost, Ares slows the ads.
Why we think Ares is revolutionary
For us, revolutionary does not mean magic but a different approach. Five reasons:
- Profit, not clicks. The focus is often only on the ACoS figure. Ares is meant to factor in margin and TACoS. Advertising is judged by what is left in your pocket at the end.
- Protection from wasted budget. Ads react to the state of the product. If you cannot deliver, you should not pay for ads.
- Traceable, not a black box. Every decision follows rules. You can understand why a bid was changed.
- Grows with you. What works for one product is meant to work for many products and accounts, without manual work growing at the same rate.
- Time for what matters. Ares takes over the routine. You and your team focus on product, price, images and copy.
Who is Ares for?
For sellers and brands on Amazon who want to run their advertising professionally and with less manual work, while keeping profit in view.
Want to stay in the loop? Write to us briefly, and we will put you on the Ares waiting list and get in touch as soon as there is news. It does not commit you to anything.
Honestly: even the best system does not replace a good product. The result depends on product, price, reviews, competition and budget. We cannot promise revenue or profit. Ares is in development, and its scope may change.
Amazon is a trademark of Amazon.com, Inc. or its affiliates.
Terms in this article
Explained simply, without jargon.
- Buy Box
- The box on the Amazon product page that customers use to add to the cart. If another seller holds the Buy Box, the order usually goes to them.
- ACoS
- Advertising Cost of Sales: ad costs in relation to the revenue the ads generated.
- TACoS
- Total Advertising Cost of Sales: ad costs in relation to a product’s total revenue, not only the ad revenue.
- Negative keyword
- A search term for which an ad should not appear because it only costs clicks and sells nothing.
- Margin
- What is left of the selling price after all costs.
Frequently asked questions
Is Ares available yet?
Ares is in development. Through the waiting list we will let you know as soon as there is news.
Does Ares replace a team or an agency?
Ares is meant to take over routine work. Strategy, product and offer stay in human hands.
Can Ares guarantee more revenue?
No, nobody can. Ares is meant to steer advertising more efficiently. The result depends on product, price, competition and budget.
More on this: matching pages and projects
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