Google and Meta ads: explained simply.
Ads show your business to exactly the people you need. Here you learn how ads on Google, Instagram and Facebook work.
By Patryk Awierianow ·
Google is for people who are already searching. Meta (Instagram and Facebook) is for people who do not yet know they need you. The combination often works best. You set the ad budget, we set up the campaigns and keep improving them.
Two ways to new customers
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Jet ski tours · Bar
- Google ads: you appear at the top of Google when someone searches, for example, “jet ski Bar”. These people already want the service.
- Meta ads: your offer appears on Instagram and Facebook to people by place, age and interests (target audience) while they scroll.
- You control the budget: you pay the ad budget directly to Google or Meta. We set up, monitor and improve the campaigns.
Google or Instagram?
We often recommend both. The difference to SEO matters: ads bring visitors immediately, but you pay for every click. SEO takes longer but brings visitors you do not pay for per click. The two complement each other.
What we do for you
- Campaign setup: accounts, enquiry tracking and settings
- Target audience: who, where and when should see the ad
- Ad text and images: we write and design the ads, multilingual on request
- Optimisation: what does not work we stop, what brings enquiries we strengthen
- Monthly report: how much was spent, how many clicks and enquiries
- 01Goal and budget
What you want: calls, messages or bookings, and how much you invest.
- 02Setup · week 1
Campaigns, target audience, text and images.
- 03Launch and monitoring
The ads run, we check the results every few days.
- 04Report · every month
Results and plan for next month.
Who benefits most from ads
- Tourism in season: tours, rentals, holiday apartments.
- New businesses that need customers right away, not in three months.
- Promotions and offers: new menu, seasonal offer, opening.
The budget for the ads comes on top of our work and goes directly to Google or Meta, so you see exactly where every euro goes. The service is under Google and Meta ads, the terms on the prices page. The big picture is in the article Marketing agency.
Terms in this article
Explained simply, without jargon.
- Ad
- A paid post shown on Google or on Instagram and Facebook. You set the budget, we set up the ad. More
- Ad budget
- The money spent on ads. You pay it directly to Google or Meta, so you see exactly where every euro goes. More
- Meta
- The company behind Instagram and Facebook. “Meta ads” means ads on those two networks. More
- Target audience
- The people you want to reach, for example by place, age and interests. More
- Conversion (enquiry or booking)
- The moment a visitor does something useful for you: enquires, calls, books. A good website makes that step easy. More
Frequently asked questions
How much ad budget do I need?
It depends on industry, place and goal. In the first conversation we suggest a sensible budget that you approve.
When do you see results?
Ads bring visitors from day one. For the best results we improve the campaigns in the first weeks.
Google or Instagram?
If people are already looking for you: Google. If they still have to get to know you: Instagram and Facebook. We often recommend both.
More on this: matching pages and projects
Keep reading
What an agency takes off your hands.
Read →What Google checks and what we do about it.
Read →Short videos that win attention.
Read →Interested? Just write to us.
If you are interested, just write to us: on WhatsApp or by email. We reply quickly and explain everything in plain words.