Tourism digitalization: more direct bookings.
Hotels, apartments and operators often lose time and money to portals and messages. Here is how digitalization helps.
By Patryk Awierianow ·
We connect website, booking, communication and marketing for hotels, apartments and operators. The aim is more direct bookings, happier guests and less work. You can keep using portals: the point is not to switch them off but to get more guests directly.
What slows hosts down every season
- Dependent on portals. Commissions eat the profit, and the contact with the guest belongs to the portal.
- Endless messages. The same questions in many languages, at any hour.
- Visible only in season. Anyone who only starts advertising in June is too late for many guests’ planning.
What we build for your business
Attractive, fast, multilingual and with a clear path to booking.
Automatic replies to common questions by WhatsApp, email or app.
Check-in info, WiFi, tips and house rules on the phone.
Campaigns and social media in good time before the season.
More good reviews by asking at the right moment.
Connecting booking, calendar and communication.
Booking on the website runs through a booking system, explained in the article Motion + Booking. The automatic replies are an automation, more about that in the article Automation. Your entry on Google Maps belongs to it too: Google Business Profile.
Five steps to a digital season
- 01Conversation
We get to know your business and your guests.
- 02Analysis
Where do you lose bookings, time and money?
- 03Plan
The right building blocks for your business.
- 04Implementation
Website, communication and marketing are built.
- 05Season
We accompany you through the season and keep improving.
Who is it for?
- Hotels: direct booking, guest service and marketing
- Apartments and villas: less portal dependence, more returning guests
- Tour operators: boat tours, rafting and excursions bookable online
- Transfer and taxi: enquiries by message, clear and in every language
- Agencies: present and sell offers digitally
- Camps and resorts: accompanied digitally from arrival to review
It is best to start well before the season so everything runs when guests plan. For visitors in the country we have our own apps: the Montenegro App and the Tourist Taxi. You find examples in the showcase. The service is under Tourism digitalization, the prices on the prices page.
Terms in this article
Explained simply, without jargon.
- Direct booking
- The guest books directly with you on your website, not through a booking portal. That way the contact with the guest stays with you. More
- Commission
- The share a booking portal keeps for every booking it brokers. More
- Booking system
- A calendar on your website in which guests see free dates and book. Booked dates cannot be given out twice. More
- Multilingual
- The website exists in several languages, each with its own address, so guests and Google find the right version. More
- Automation
- Recurring tasks run by themselves, for example reminders, replies or reports. You decide beforehand what may happen automatically. More
Frequently asked questions
Can I keep using portals?
Yes. The aim is to get more direct bookings, not to switch portals off.
Does it work in several languages?
Yes. Website, communication and marketing exist in your guests’ languages.
When should I start?
Preferably well before the season, so everything runs when guests plan.
More on this: matching pages and projects
Keep reading
A booking calendar right on the site.
Read →Emergency numbers, beaches, taxi and navigation in one app.
Read →Address, opening hours, photos, reviews.
Read →Interested? Just write to us.
If you are interested, just write to us: on WhatsApp or by email. We reply quickly and explain everything in plain words.